WAYS OF SEEING
2024
ACADEMIC PROJECT
Communication Materials
Graphic Design
Merchandising
An event for the institution Cinema Ideal, dedicated to honoring John Berger, with a special reference to his influential 1972 essay Ways of Seeing. The graphic language of this project was inspired by Episode 4 of the essay series, which explores how advertising creates an illusion — a suggestion that our dreams can be fulfilled through consumption. This generates a constant tension between reality and illusion, revealing advertising as a psychological system that overwhelms us on a daily basis.
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