CINEMATECA
2024
ACADEMIC PROJECT
Visual Identity
Graphic Design
Communication Materiais
Merchandising
New visual identity for the Cinemateca Portuguesa – Museum of Cinema, inspired by its mission to collect, preserve, restore, and catalogue the Portuguese cinematic heritage. The rebranding adopts an abstract and contemporary graphic language, centered on the concepts of movement and time, with blue as the dominant color — evoking both the future and historical techniques like cyanotype. The result is a modern image that reinforces the Cinemateca’s role as a guardian of Portuguese cinema.
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