BRAINLESS
2025
ACADEMIC PROJECT
Visual Identity
Editorial Design
Web Design
Editorial Design
Web Design
Artificial Intelligence’s growing role has sparked debates, raising
concerns about its influence on originality, critical thinking, and the future of
society. Brainless is a digital campaign that explores how excessive reliance on
Artificial Intelligence for idea generation, content creation, and automation can
diminish cognitive abilities, stifle creativity, and devalue human input in artistic and
innovative work. By highlighting these issues, this project aims to raise awareness and
promote a more mindful, balanced integration of AI into our daily lives.
This project was developed in collaboration with Mar Morais and
Diana Pereira.